Understanding AAR in Finance: Average Accounting and Annual Returns Explained
Introduction to AAR in Finance
In the world of finance, the abbreviation AAR can refer to more than one important concept. The most common meanings are Average Accounting Return and Average Annual Return . Understanding these terms is essential for investors, financial analysts, and business decision-makers seeking to evaluate investment performance or make capital budgeting choices. This guide provides a comprehensive explanation of both concepts, including calculation methods, practical examples, and guidance on when to use each approach.
What Is Average Accounting Return (AAR)?
Average Accounting Return (AAR)
is a financial metric used to assess the profitability of an investment or project. It is particularly popular in capital budgeting decisions, where companies must choose between competing projects or investments. The AAR is calculated by dividing the average net income an investment generates (usually after taxes and depreciation) by the average book value of the investment over its life
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.
How to Calculate Average Accounting Return
To calculate AAR, follow these three steps:
- Determine Average Net Income: Calculate the net income for each year of the project’s life and then find the average.
- Calculate Average Book Value: Find the average book value of the investment over the same period, taking depreciation into account.
- Divide Average Net Income by Average Book Value: This quotient represents the AAR, usually expressed as a percentage.
For example, if a project generates average annual net income of $20,000 and the average book value over the period is $100,000, then AAR = $20,000 / $100,000 = 20%.

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Using AAR in Capital Budgeting
In practice, the AAR is compared against a
target cutoff rate
determined by a company’s management. If the AAR exceeds this benchmark, the project may be accepted; if it falls short, the project is typically rejected. For instance, a firm might set a cutoff of 25%. An AAR of 20% would not meet this threshold and the project would be declined
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.
Advantages and Disadvantages
Advantages:
The AAR is straightforward to compute and requires only readily available accounting data such as net income and book values. This makes it accessible for quick, preliminary project assessments
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.
Disadvantages:
AAR does
not
consider the
time value of money
, meaning it treats future and present gains equally, which can distort profitability assessments. It also relies on accounting figures rather than actual cash flows, which may not reflect the true economic value of a project.
What Is Average Annual Return (AAR)?
The term
Average Annual Return (AAR)
is used in investment analysis to describe the mean return earned by an investment over a specified period, typically expressed as a yearly percentage
[4]
. Unlike the average accounting return, this AAR is focused on actual investment performance, including gains, losses, and dividends or interest received over time.
How to Calculate Average Annual Return
The calculation is straightforward:

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- Sum the annual return rates over the period in question.
- Divide the sum by the number of years.
For example, if an investment returned 5%, 7%, and 9% over three consecutive years, the AAR would be (5% + 7% + 9%) / 3 = 7% per year
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.
Alternatively, AAR can be calculated as total return on investment divided by the number of years invested. For instance, if a $100,000 investment generates $64,000 over four years, the AAR is $64,000 / 4 = $16,000 per year, or 16% if expressed as a percentage of the original investment
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.
Annual Rate of Return and Its Importance
The average annual return is a useful high-level estimate of what you could expect to earn each year from an investment. This metric is often used to compare investment opportunities and track portfolio performance over time. However, it is important to note that the average annual return does
not
account for compounding, and may be less accurate than the geometric average for volatile investments
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.
Practical Applications and Real-World Scenarios
Using AAR in Capital Budgeting
Suppose a business is evaluating whether to invest in a new piece of equipment. The financial analyst estimates that the equipment will generate an average net income of $10,000 per year for five years, with an average book value of $40,000. The AAR is $10,000 / $40,000 = 25%. If the company’s cutoff rate is 20%, the investment would be approved based on this metric. However, because AAR does not consider cash flows or the time value of money, the analyst should also use other metrics (like NPV or IRR) before making a final decision
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.
Using AAR in Investment Decisions
An individual investor may compare two mutual funds by looking at their average annual returns over the past five years. Fund A returned 8% on average, while Fund B returned 10%. At first glance, Fund B seems superior, but the investor should consider volatility, fees, and whether the average is arithmetic or geometric. For more precise comparisons, many professionals use the compound annual growth rate (CAGR) to account for compounding effects.
Step-by-Step Guidance for Calculating and Using AAR
For Average Accounting Return
- Collect net income figures for each year of the project.
- Calculate the average annual net income.
- Determine the book value of the investment at the beginning and end of each year, then calculate the average book value.
- Divide the average net income by the average book value to obtain the AAR.
- Compare the result with your company’s cutoff rate to decide whether to proceed.
For Average Annual Return
- List the annual returns (as percentages or dollar amounts) for each year of the investment.
- Sum the annual returns.
- Divide the total by the number of years to find the average.
- Use this figure to compare with alternative investments or track portfolio performance.
Potential Pitfalls and Alternative Approaches
Both types of AAR have limitations. The average accounting return is easy to calculate but does not reflect the time value of money or actual cash flows
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. The average annual return, while useful for simple comparisons, does not account for compounding or variability in returns, and can be misleading for investments with high volatility
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.
To address these limitations, financial professionals often use additional metrics:
- Net Present Value (NPV): Accounts for the time value of money and actual cash flows.
- Internal Rate of Return (IRR): Measures the annualized rate of return considering the timing of cash flows.
- Geometric Mean Return (CAGR): Provides a compounded annual growth rate, offering a more accurate picture for volatile investments.
How to Access Tools and Resources for AAR Calculation
Many organizations provide calculators and templates for AAR calculations. You can find these tools through:
- Financial software platforms and spreadsheet programs (e.g., Microsoft Excel, Google Sheets).
-
Trusted investment education websites such as Investopedia or Indeed, which offer guides and examples on these calculations
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. - Business textbooks and financial management courses, which cover AAR and related concepts in depth.
If you are seeking company-specific cutoff rates or more advanced analysis, consult your organization’s financial policy documents or speak with a certified financial professional.
Key Takeaways
The abbreviation AAR in finance most commonly refers to Average Accounting Return or Average Annual Return . Both are invaluable metrics for evaluating investment opportunities or tracking portfolio performance. However, each has limitations, and should be used alongside other financial measures. By understanding how to compute and interpret AAR, you can make more informed financial decisions and improve your investment outcomes.